Collective Identity

David Gauntlett
identity is now consciously constructed, and the media provides some of the tools to help us construct our identities. the media contains a huge number of messages about identity and acceptable life styles
at the same time the public have their own diverse set of feelings. The media and media consumers are engaged in a dialogue in which neither overpowers the others

homework

Gender

This image represents gender in a very negative way, this is because of the comparison between the two images is very polar. For example, Lana Del Rey is not wearing clothes within her image and her body language is not very confident, trying to cover her body however Tinie Tempah is fully clothed and his body language is very confident and standing very proud. This shows the representation of gender because both of these images are on the front cover of GQ magazine and both for winning an award however the photos are so very different and it shows a very strong stereotype and you would not expect to see Tinie Tempah stood there without clothes on however people are not shocked to see a woman doing this. 

This image again represents gender because of the contrast between the two gendered models. David Beckham is stood very casually in every day clothing looking rather confident however the female model is standing very shyly, showing very little of her face or body. The colouring of the two magazine covers is also very different in the retrospect that David Beckhams is green and yellow whereas hers is very red which has connotations of love which may link to the fact that she is being sexualised. The contrast between these two magazine covers represents gender because of the different ways a male and a female are shown on the front covers, this fits into Laura Mulveys theory of the male gaze as this is showing what a male would generally want to see. This also represents gender because the female model has been willing to do this whereas perhaps the male model has refused to remove his clothes and will retain his dignity. This could tell us that their view of themselves is different as the women does not seem bothered about standing there without clothes on to model for the front cover of a magazine.