Spectatorial
Participatorial
Laura Mulvey - male gaze in media (camera positions in the view of a heterosexual male)
representation of women as objects (objectification)
Music video parodies can contrast between spectatorial and participatorial - 2 examples of Sia -Chandelier music video
The first video shows 3 characters, imitating the dance, 2 characters are male, video cuts between the 3 characters and the original music video
The second video shows one girl imitating the dance, this is a more serious imitation and the girl is doing this as we can assume she is a dancer and is testing her personal ability
Identity - can be argued to be something unique to each of us that we assume is more or less consistent over time. Our identity is something we uniquely possess; it is what distinguishes us from others.
David Buckingham (2008) argues identity is complicated and complex
Collective identity - the individuals sense of belonging to a group of whom we share a set of traditions and values, (part of personal identity)
Representation - any consideration of a 'collective identity' must take into account the role that representation play within the construction of a media text
David Buckingham - a focus on identity requires up to pay closer attention to the ways in which media and technologies are used in everyday life and their consequences for social groups
Identity - can be argued to be something unique to each of us that we assume is more or less consistent over time. Our identity is something we uniquely possess; it is what distinguishes us from others.
David Buckingham (2008) argues identity is complicated and complex
Collective identity - the individuals sense of belonging to a group of whom we share a set of traditions and values, (part of personal identity)
Representation - any consideration of a 'collective identity' must take into account the role that representation play within the construction of a media text
David Buckingham - a focus on identity requires up to pay closer attention to the ways in which media and technologies are used in everyday life and their consequences for social groups
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